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Kalmar One

Automation redefined

We were tasked with launching a new open automation platform for Kalmar, we called it Kalmar One. We developed the name, identifier and all core communication assets for the launch of the new product at Kalmar’s Explore Automation event held in Finland in the Autumn.

Client

Concept/Design

Allan Fraser-Rush, Joy Weideman

Tangible things

Naming, positioning, print, digital content and film.

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Date