Safety in the workplace is one of our client’s key initiatives for 2020-21, as any death in the workplace is an unnecessary one. We were asked to develop the core messaging, naming and various support assets for this internal initiative. Be safe was the key message, this is instructive – without being seen as draconian. The standard safety triangle shape formed the basis of our message to help us reinforce our safety message ‘Be safe’. The campaign has been an immediate success both internally and externally with customers.