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Kalmar Lifetime Services

Making sure your business never stops

Service and maintenance of container handling equipment might sound like a dull subject, but when you understand without it, world trade could grind to a halt. Kalmar equipment moves 25% of the world’s container cargo every day, if their customers machines stop then things could get messy. To reinforce their commitment to maintaining their customers fleet, we rebranded the offering Kalmar Care with the promise of: Making sure your business never stops.


Strategy/ Concept

Allan Fraser-Rush, Joy Weideman

Tangible things

Naming, positioning, print, digital content, events and film.