Invented in Sweden

When the world’s number one spreader supplier asked us to deal with an usurper who was trying to claim innovation as their own, we had to develop a campaign that firmly took ownership of innovation back to Bromma in a very Swedish way. By using great Swedish inventions as a starting point, we were able to create parallels with Bromma’s great innovations in their category, which is why we say “Bromma, leading through innovation”.